Not only is the Pure Cordless a high-performing product, it is a quality product built to last. There is a good reason for this…
Did you know 50% of small electrical appliances taken to waste processing in the European Union is from vacuum cleaners?
It's pretty shocking. Especially in cordless vacuums, many companies launch 'new' products year after year which drives perfectly usable, or easily repairable product to waste. This is perfectly understandable behaviour for large corporations concerned about growth and profit above all else.
Lupe is different. And the Pure Cordless is different.
It is fully serviceable and almost every part can be replaced. It has been designed to be as long-lasting as possible: using the best components and materials. It's been designed to be as easy to maintain as possible. We will support long-term ownership through open supply of spares and making upgrades available to battery packs and motors as technology moves on.
You don't throw your whole bicycle away if you want to upgrade a wheel or fit a new tyre - we take that approach to vacuum cleaners. We all need great performing products but in an age of huge waste a more conscious effort is required to make essential products last just a little longer. Its our founding principle.