Journal

Journal
Brutally honest expert vacuum buying guide
The Trade Secrets are coming out.....Hi! This piece is something of an experiment so we...
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Design
Are we offically experts? pablo's "expert vacuuming tips" in the press
Since a very young age, I always dreamed of being an authority on vacuum cleaners....(actually...
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Sustainability
New models? not needlessly reinventing
Is there going to be a new Pure Cordless coming out soon? Short answer....no. Not...
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Innovators
Lupe's approach to developing the pure cordless vacuum cleaner
So what are these guys doing differently then? Over the years, since Lupe started working...
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Sustainability
The right to repair: can we fix it? yes, we can.
“They don’t make ‘em like they used to”, a cliché reserved for rare bygones from...
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Innovators
Useful suction versus suction power
there is more than one type of suction? confusing… Floorcare marketers come up with many...
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BUY WELL. BUY ONCE
Built to Last
In an industry obsessed by sales numbers and profit margins, the Pure Cordless is unfashionably long lasting.